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Superbet Group are the latest addition to the iGEN camp

iGEN, the iGaming European Network, was established in 2018 as an industry trade association to bring together the leading iGaming companies based in Malta. Whilst Malta’s iGaming industry has enjoyed tremendous growth over the past years, there are common opportunities and challenges throughout the industry. IGEN brings a powerful and united voice to address these issues. This week iGEN welcomes its latest member; Superbet.

Superbet is a sports-focused tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment, in sports and gaming to millions of customers around the world. The company, with circa 4.500 employees around the world, is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Poland, Serbia and Belgium. Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of 175 million euros in the company in 2019.

The Superbet mission is crystal clear: to become a leading global sports betting operator and a global entertainment platform, driven by their own proprietary technology. As leaders in compliance and best practices, Superbet are members of the International Betting Integrity Association (IBIA) and have won the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC) four times.

Cristian Radu, General Legal Counsel, Superbet Group, says: “Our exponential business growth has also been complemented by a robust compliance strategy, working together with industry partners and regulatory entities to foster an environment of transparency and integrity for our global operations.

We chose to become members of the iGaming Executives Network due to their strong reputation and their ability to create and constantly update best practices across the industry.  This partnership is a statement of our commitment to having a common vision on responsible gaming and industry standards with other operators and an open dialogue with all the relevant stakeholders in Malta.”

iGEN Chairman Enrico Bradamante comments: “I am delighted to have Superbet joining iGEN. Tier-1 operator Superbet have a strong base in and commitment to Malta, and their presence adds a further international dimension and perspective to the work we do at iGEN to drive actions to ensure that the jurisdiction remains a sustainable environment for the regulated iGaming industry”

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