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This week iGEN welcomes its 29th member; Play North

iGEN, the iGaming European Network, was established in 2018 as an industry trade association to bring together the leading iGaming companies based in Malta. Whilst Malta’s iGaming industry has enjoyed tremendous growth over the past years, there are common opportunities and challenges throughout the industry. IGEN brings a powerful and united voice to address these issues. This week iGEN welcomes its 29th member; Play North

Play North is an international operator licensed by the Malta Gaming Authority [MGA] and Estonian Tax and Customs Board [EMTA]. Play North are a relatively new company and offer popular brands such as Pikakasino in Finland, Kiirkasiino in Estonia and the newest brand launched in 2020 – Rocket Casino. The brands specialise in quick return games emphasising fast pay & play for their wide customer base whilst still providing a safe environment with high focus on Responsible Gaming, Play North are creating a name for themselves.

Play North are a group of individuals who all believe in bring key qualities to the industry; Trustworthy, Responsible & Fun. Stating ‘You don’t need to be the biggest team to reach extraordinary goals’.

Klas Winberg, CEO at Play North states ‘Play North is committed to Malta as a base for our business and we are therefore grateful for the important work that iGen is doing to ensure this can remain our center of operation. We look forward to taking an active part within iGen to support this work and taking on the challenges ahead. iGen has very successfully given the industry one voice that can speak constructively with government representatives, the regulator and other key stakeholders, something that was missing in the past’.


iGEN Chairman Enrico Bradamante comments: “I am delighted to welcome Play North, a dynamic company with a strong vision for the future, to iGEN. The iGaming industry association is growing from strength to strength, and Play North are a great example of how entrepreneurship and innovation underpin the growth of the industry in Malta.”

iGEN warmly welcomes Play North to its membership.

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